Who we are

Our brand

We strive to help customers get more from life with HASL Asia

Company background

HASL Asia enjoys a unique blend of Eastern and Western heritage inherited from our Mainland China and UK background

Awards and recognition

Heng An Standard Life Asia earns industry recognition for its professional services and products

What we offer

Hong Kong New Capital Investment Entrant Scheme

Our investment-linked assurance schemes (ILAS) are permissible investment assets under the new CIES.

ILAS now available for application

Investment-linked insurance plans

Our investment-linked insurance plan may help you capture market potential and cater for your insurance needs

OneFuture

CareMore

Enjoy peace of mind for you and your family with extensive health coverage

Refundable Critical Illness Insurance Plan

MoreAcademy

Education series

Gain more understanding about your insurance with our guides, from basic principles to managing investments over the long term

Market watch

Follow trends and get the latest information about various industry sectors and behaviours

Glossary

A lexicon of insurance-related words to help aid your understanding

Investment information

Professional investment management

Our investment-linked insurance plans offer a wide range of investment choices linked to underlying funds managed by reputable investment managers

Notice in relation to investment choices

Stay fully informed on your investments with the up-to-date notices

Our Investment Choices

Investment involves risks. Past performance is not indicative of future performance. For details of the risk factors, fees and charges of the plan, please refer to the offering documents of the relevant plan.

Help and support

Download hub

Access forms to switch policies, sign up for investments, change personal information

Payment methods

Choose your preferred way to pay for policies, investments, and more

FAQ

Need more clarity? Read our selected list of questions to guide your understanding

Go green

Go green, go paperless Support environmental friendliness by moving away from paper to electronic notices

Interest rate

Calculate the interest rate from a range of currencies and dates

Exchange rate

Calculate the exchange rate from a range of currencies and dates

Careers

Marketing Manager

Job Type: Full Time Permanent
Job Function: Strategy & Innovation

Purpose

Reporting to Chief Strategy & Innovation Officer, the incumbent will be responsible for provision of marketing input to existing and new propositions and market segments, to ensure effective communication of the company’s value proposition to stakeholders and enhance brand visibility & engagement. Ensure compliance with internal governance framework and regulatory guidelines.

Core Responsibilities

  • Support business strategy through the take-to-market planning and execution to raise awareness and advocacy of the company’s brand and propositions among target distributors and customers.
  • Build credibility of the Company’s brand via effective execution of marketing programmes (e.g. PR, corporate events, sponsorships, etc.) to get media mileage, garner awards and ensure positive perception of the Company.
  • Responsible for all online and offline marketing and communications initiatives and participate in ad-hoc projects assigned by manager, e.g. product launch and regulatory changes.
  • Develop compelling product/marketing literature and sales aids to raise awareness of the Company’s brand & proposition. Ensure the quality of the tri-lingual (English/Traditional Chinese/Simplified Chinese) sales and marketing literature for proposition launches are met.
  • Support broker engagement strategies in coordination with Distribution and relevant teams.
  • Implement publicity programmes on corporate initiatives and major announcements.
  • Enhance the Company’s thought leadership in investment among brokers and customers by engaging fund house partners.
  • Partner closely with Digital to support the Company’s strategic direction in digitalisation, develop effective content and manage negative comments in social media, promote corporate image via digital platforms.
  • Work with cross teams to ensure the regulatory, internal risk management standards and internal brand guidelines, policies and process (e.g. Marcomm governance process) are met.
  • Manage projects (e.g. rebranding, product launch, regulatory changes, etc.) assigned as when required.

Qualifications / Experience / Requirements

  • University graduate with major in Business Administration, Marketing or related discipline
  • Minimum 6 years of proven experience in proposition marketing and take-to-market implementation
  • Knowledge of insurance, funds or wealth management preferred
  • Able to communicate and present professionally to all business units
  • High level of proficiency in written and spoken English and Chinese (including Mandarin and Simplified Chinese)
  • Excellent in interpersonal and problem solving skills

Reports To Role

Head of Strategy & Innovation

How to apply?

We offer attractive salaries and excellent benefits. 

We value and promote diversity and equal opportunities in all aspects of our business. All resourcing will be carried out in line with our Company diversity policy. 

Any personal data we collect will only be used for recruitment purposes. We keep all applications confidentially on file for two years.

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