Heng An Standard Life (Asia) Limited ("HASL Asia")'s presence in Hong Kong can be traced back to 1999 when it was established under the name of “Standard Life (Asia) Limited” and registered as an authorised insurer in Hong Kong. It was a wholly owned subsidiary of abrdn plc (previously named “Standard Life Aberdeen plc”) until June 2020 when it was sold to Heng An Standard Life Insurance Company Limited (“HASL”) with the strategic goal to align abrdn plc's Hong Kong and Mainland China insurance businesses.

HASL Asia enjoys a unique blend of Western and Eastern heritage inherited from its UK and Mainland China background. Upholding the brand proposition, "Get more from life", HASL Asia is committed to offering more to customers.