Who we are

Our brand

We strive to help customers get more from life with HASL Asia


Company background

HASL Asia enjoys a unique blend of Western and Eastern heritage inherited from our UK and Mainland China background


What we offer

Investment-linked insurance plans

Our investment-linked insurance plan may help you capture market potential and cater for your insurance needs



Enjoy peace of mind for you and your family with extensive health coverage

Refundable Critical Illness Insurance Plan

Help and support

Interest rate

Calculate the interest rate from a range of currencies and dates


Exchange rate

Calculate the exchange rate from a range of currencies and dates


Download hub

Access forms to switch policies, sign up for investments, change personal information


Payment methods

Choose your preferred way to pay for policies, investments, and more



Need more clarity? Read our selected list of questions to guide your understanding


Go green

Go green, go paperless Support environmental friendliness by moving away from paper to electronic notices


Investment information

Professional investment management

Our investment-linked insurance plans offer a wide range of investment choices linked to underlying funds managed by reputable investment managers


Notice in relation to investment choices

Stay fully informed on your investments with the up-to-date notices


Our Investment Choices

Investment involves risks. Past performance is not indicative of future performance. For details of the risk factors, fees and charges of the plan, please refer to the offering documents of the relevant plan.



Education series

Gain more understanding about your insurance with our guides, from basic principles to managing investments over the long term


Market watch

Follow trends and get the latest information about various industry sectors and behaviours



A lexicon of insurance-related words to help aid your understanding



Heng An Standard Life (Asia) Limited received 4 awards in recognition of its wealth-focused proposition

Company  |  2021-11-08

Investment choices with cash dividends distribution will be added to its platform for customers aiming for passive income 

Heng An Standard Life (Asia) Limited’s (“HASL Asia”, or the “the Company” hereafter) investment-linked insurance service has earned industry recognition by winning 4 awards within a year of the new brand launch. In order to empower customers’ investment journey, the Company will add  investment choices which aim to distribute cash dividends on a regular basis (“Investment Choices (Cash Distribution)”), offering customers the flexibility to aim for passive income from selected investment choices.

HASL Asia has recently received 4 awards in recognition of its long-term investment and retirement planning services and products, namely: 

  • The Award of Excellence – Investment-linked Insurance Products and Services of Financial Services Awards of Excellence 2021, organised by the Hong Kong Economic Journal;
  • The Retirement Planning Service/Product Award – Best Products in the Awards for Excellence in Finance 2021, organised by Ming Pao;
  • The Best Transparency Initiative in Triple A Insurance Awards 2021, organised by The Asset; and
  • The Award of Empowering Customer's Investment Journey under Life Insurance category in Hong Kong Business National Business Awards 2021, organised by Hong Kong Business.

The launch of the enhanced Investment Choices Centre (“ICC”) early this year is one of the key factors for making HASL Asia an award winning company.  Powered by leading investment research provider Morningstar Asia Limited, the ICC offers interactive, comprehensive and convenient search and analysis, thereby helping customers assess investment choices and manage their portfolios. 

In order to cater for customers’ diverse and evolving needs, HASL Asia is offering more than 200 investment choices linked to underlying funds managed by world-renowned investment managers for customers’ choice. Investment Choices (Cash Distribution) will be added to our platform by the end of this month. The Company has a dedicated team responsible for the ongoing review of its investment platform. Other thematic investment choices (e.g. ESG) will also be considered and added to the platform in future.

Olivia Liu, Chief Executive of HASL Asia, said: “We are honoured to receive 4 awards in the first year after the launch of our new brand. This is testimony to our continued dedication to empowering customers and advisers on their investment journey with the support from the investment managers on our platform, business partners as well as our people.”

To celebrate the Company’s achievement in investment-linked insurance service, HASL Asia is rolling out its first outdoor advertising campaign in Hong Kong via trams, buses and bus-stop shelter digital panels to promote the winning of 4 awards for its investment-linked insurance service. 

Ms Liu added, “Upholding the brand proposition of ‘Get more from life’, HASL Asia is committed to offering more to customers as the company benefits from our wealth-focused expertise in investment-linked insurance schemes.”


More news