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Heng An Standard Life (Asia) Limited received 4 awards in recognition of its wealth-focused proposition

Company  |  2021-11-08

Investment choices with cash dividends distribution will be added to its platform for customers aiming for passive income 

Heng An Standard Life (Asia) Limited’s (“HASL Asia”, or the “the Company” hereafter) investment-linked insurance service has earned industry recognition by winning 4 awards within a year of the new brand launch. In order to empower customers’ investment journey, the Company will add  investment choices which aim to distribute cash dividends on a regular basis (“Investment Choices (Cash Distribution)”), offering customers the flexibility to aim for passive income from selected investment choices.

HASL Asia has recently received 4 awards in recognition of its long-term investment and retirement planning services and products, namely: 

  • The Award of Excellence – Investment-linked Insurance Products and Services of Financial Services Awards of Excellence 2021, organised by the Hong Kong Economic Journal;
  • The Retirement Planning Service/Product Award – Best Products in the Awards for Excellence in Finance 2021, organised by Ming Pao;
  • The Best Transparency Initiative in Triple A Insurance Awards 2021, organised by The Asset; and
  • The Award of Empowering Customer's Investment Journey under Life Insurance category in Hong Kong Business National Business Awards 2021, organised by Hong Kong Business.

The launch of the enhanced Investment Choices Centre (“ICC”) early this year is one of the key factors for making HASL Asia an award winning company.  Powered by leading investment research provider Morningstar Asia Limited, the ICC offers interactive, comprehensive and convenient search and analysis, thereby helping customers assess investment choices and manage their portfolios. 

In order to cater for customers’ diverse and evolving needs, HASL Asia is offering more than 200 investment choices linked to underlying funds managed by world-renowned investment managers for customers’ choice. Investment Choices (Cash Distribution) will be added to our platform by the end of this month. The Company has a dedicated team responsible for the ongoing review of its investment platform. Other thematic investment choices (e.g. ESG) will also be considered and added to the platform in future.

Olivia Liu, Chief Executive of HASL Asia, said: “We are honoured to receive 4 awards in the first year after the launch of our new brand. This is testimony to our continued dedication to empowering customers and advisers on their investment journey with the support from the investment managers on our platform, business partners as well as our people.”

To celebrate the Company’s achievement in investment-linked insurance service, HASL Asia is rolling out its first outdoor advertising campaign in Hong Kong via trams, buses and bus-stop shelter digital panels to promote the winning of 4 awards for its investment-linked insurance service. 

Ms Liu added, “Upholding the brand proposition of ‘Get more from life’, HASL Asia is committed to offering more to customers as the company benefits from our wealth-focused expertise in investment-linked insurance schemes.”


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