Cooperation is key to achieving
ambitious objectives

Portrait of Neal Armstrong - Chief Executive - Hong Kong and Signapore

Dear valued business partner

It is my great pleasure to greet everyone in my new capacity as Standard Life Chief Executive Officer for Hong Kong and Singapore, overseeing expansion in both markets and delivering steady growth in Asia.

Last year, Standard Life continued to achieve outstanding progress. None of this would have been possible without our business partners, and so I would like to take this opportunity to thank you for your ongoing support.

New initiatives to serve clients and partners better

According to the 2013 full year statistics released by the Office of the Commissioner of Insurance, Standard Life Hong Kong rose to 3rd place from 6th year-on-year in the investment-linked market and became the number one provider in the broker and IFA channels.

"Standard Life Hong Kong rose to 3rd place from 6th year-on-year in the investment-linked market and became the number one provider in the broker and IFA channels."
Neal Armstrong, Chief Executive Officer- Hong Kong and Signapore

2014 is a key year for Standard Life in Asia and Emerging Markets as we look to successfully achieve our ambition: To provide relevant financial solutions to individual customers utilising partnerships with distributors to increase assets and grow profits.

Looking ahead to the rest of this year, Standard Life together with you, our business partners, will need to work closely together and focus on 3 key building blocks:

  • Focus on sustainable profitability by doing what we currently do but better
  • Strengthen our business impact and brand by building on what we currently do to do more for our customers
  • Distribute investment solutions by doing new things to expand and respond to market needs

It’s an extremely exciting time for Standard Life Hong Kong as we focus on business that is high quality, sustainable and value creating.

Our new android mobile app is an example of our efforts to meet our customers’ needs. It allows customers to manage their investments anywhere and anytime. It can also provide you with a tool to facilitate your customer’s investments.

Going forward, we will continue to anticipate and respond to the ever-changing needs of our customers and be the go-to solution provider for our business partners.

There are lots of opportunities for Standard Life in 2014 and I am confident that by working closely together, we will have a very successful year ahead.

I hope you enjoy reading this edition of Adviser Wire.

Regards,
Neal Armstrong